People, Places and Pride Toolkit: Practical Solutions To Revitalise Your High Street

People, Places and Pride: Practical Solutions To Revitalise Your High Street is a toolkit that summarises and shares the experiences of Business in the Community’s (BITC) Healthy High Streets programme. Healthy High Streets supported 100 high streets across England, Scotland, Wales and Northern Ireland between 2014-2017. This document sets out the learnings from this programme and provides practical advice and examples, including inspiring ideas from some of the towns that took part. It also identifies ten key actions business can take to support local high streets. 

A hundred high streets took part in the Healthy High Streets Programme. Collectively the initiative helped:

  • Stimulate more than 10.8 million extra public visits since Healthy High Streets launched
  • Encourage more than 500 local business people from our corporate partners (high street champions) to actively engage with their high street over the past three years
  • Cut vacant units by 18 per cent in first-year towns and, overall, by 9.4 per cent in empty properties across all three years
  • Contribute to a vibrant town environment in which 12,000 plus jobs were created
  • Bring in over £70million investment from corporate partners in Healthy High Streets towns since 2014

BITC’s aim was to help revitalise high streets and engage large businesses in their local communities. Aided by our corporate partners: Boots; Co-operative Group; EE; Exterion Media; Greggs; Marks and Spencer’s; Santander; and Wilko, we have been working with the individual town partners, both Local Authority and town centre, to help transform their high streets.

BITC wanted to enable and encourage businesses to work collaboratively with other local stakeholders to support community cohesion and high street regeneration. The focus was on high streets where our corporate partners have a presence, potential to grow, established or emerging partnerships to represent them, and areas experiencing high levels of deprivation. The Healthy High Streets partners set out to boost footfall, cut vacant units and increase the number of local jobs. We found that, if we created the right local partnerships and strategy, we could act as a catalyst for change. The programme started to alter negative perceptions and reignite a sense of local pride. More details of the outcomes can be found in People, Places and Pride: Practical Solutions To Revitalise Your High Street.

BITC extends a huge thank you to all the towns that took part in Healthy High Streets and to our corporate partners who supplied the funding, resource and expertise to enable us to deliver the progamme: Boots, Co-operative Group, EE, Exterion Media, Greggs, Marks and Spencer’s, Santander UK and Wilko.

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