Pride of Place Learning Hub
Pride of Place Learning Hub
Supported by Aviva, Strategic Partner of the Business in the Community (BITC) Pride of Place programme
Make change happen
Welcome to your one-stop shop for effective placemaking, created by Business in the Community and supported by Aviva. This Learning Hub comprises a range of ‘modules’ designed to help you drive lasting change in places across the UK through BITC’s Pride of Place programme.
Whilst placemaking does not usually follow a linear process, our Learning Hub is arranged into sections (or ‘phases’) to help you progress from wanting to know more about BITC’s place-based approach, through to setting up a Board, identifying objectives, and building a lasting local partnership. Each of these phase pages is broken down further into bite-sized ‘modules’ to help guide you to easily find the information you need, when you need it. These resources are suitable for people leading on a Pride of Place partnership, as well as public, corporate, and voluntary sector leaders who are already, or planning to be, involved in one.
On this page you can find out more about what is involved in each phase of the placemaking process and information to help you work out the best place to start your learning.
How to use the Pride of Place Learning Hub
THE 2026
Pride of Place Summit
Through convening leaders from across sectors to share knowledge and experience, we can deepen our understanding of the most pressing challenges facing our communities, explore how we can work together to overcome them, and drive collective action. Modules in this Learning Hub will be continuously updated from most recent learnings, including pending updates from discussions facilitated at the Pride of Place Summit in June 2026.
The five phases of placemaking
We organised our Learning Hub modules into five phases, so that you can easily find the resources you need for where you are in the placemaking process.
Phase One: Scoping
Start here to learn about the fundamentals of placemaking and identify where you want to drive change.
Phase Two: In Development
In this phase, you will take your first steps in establishing, funding, and resourcing your Pride of Place partnership.
Phase Three: Activation
In this phase, you will build your Partnership Board, recruit an influential Chair, and begin the vital work of engaging and supporting communities in your place.
Phase Four: Established
Once your place partnership is established and has leaders in post, this phase will see you setting a clear vision and strategy, building new long-term partnerships, and taking positive steps to drive meaningful impact.
Phase Five: Sustained
This phase will help you secure a sustainable legacy for your Pride of Place partnership and offer opportunities to share evidence and learning with other placemakers.
Contribute to our modules
Our modules will be continuously updated. Your experience and feedback can help these tools become richer. Contribute to the conversation of best practices in placemaking by sharing your perspective with our team today.
Where should I begin?
Review our suggested starting points below, and, if you still need help, connect with us for guidance on where best to begin.
Get in touch with the Pride of Place Team
Get support
The placemaking journey is one which requires action, commitment, flexibility, and a strong sense of purpose. Whether you are just getting started, or already working to improve lives in your place, rest assured you are not alone. Colleagues from BITC and our partners in places are on-hand to provide advice, encouragement, and support every step of the way.
Contribute to the conversation
The Pride of Place Learning Hub modules are continuously updated to reflect community learning. Your experience can help these tools become richer. Contribute to the conversation of best practices in placemaking by sharing your perspective with our team today.
Where is Pride of Place already working?
Since its inception in 2016, The Pride of Place programme has had an impact in 19 places across the UK. Active Places include Belfast, Blackpool, Bradford, Bournemouth, Bristol, Coventry, Glasgow, Hounslow, Newport, Norwich, Perth, Redcar & Cleveland, Rhondda Cynon Taf, Rochdale, Sheffield, Southampton, Wisbech, York. Our mission is to support communities in 50 places by 2032.
Our Pride of Place Partnership is made possible through partnering with Aviva
Our Pride of Place partnership is made possible through partnering with Aviva. Aviva is the founding partner of our Pride of Place programme. Together, we are working to build thriving communities by breaking down barriers to education and employment, improving housing and local facilities, and tackling wider inequalities across the UK.