Pride of Place Learning Hub
Pride of Place Learning Hub
Supported by Aviva, Strategic Partner of the Business in the Community (BITC) Pride of Place programme
Make change happen
Welcome to your one-stop shop for effective placemaking, created by Business in the Community and supported by Aviva. This Learning Hub comprises a range of ‘modules’ designed to help you drive lasting change in places across the UK through BITC’s Pride of Place programme.
Whilst placemaking does not usually follow a linear process, our Learning Hub is arranged into sections (or ‘phases’) to help you progress from wanting to know more about BITC’s place-based approach, through to setting up a Board, identifying objectives, and building a lasting local partnership. Each of these phase pages is broken down further into bite-sized ‘modules’ to help guide you to easily find the information you need, when you need it. These resources are suitable for people leading on a Pride of Place partnership, as well as public, corporate, and voluntary sector leaders who are already, or planning to be, involved in one.
On this page you can find out more about what is involved in each phase of the placemaking process and information to help you work out the best place to start your learning.
How to use the Pride of Place Learning Hub
THE inaugUral
Pride of Place Summit
Through convening leaders from across sectors to share knowledge and experience, we can deepen our understanding of the most pressing challenges facing our communities, explore how we can work together to overcome them, and drive collective action. Modules in this Learning Hub will be continuously updated from most recent learnings, including discussions facilitated at the Pride of Place Summit this May.
The modules being further developed in sessions at the Pride of Place Summit include: Setting Your Vision and Strategy, From Quick Wins to Projects, Defining and Measuring Impact, and Building Long-Term Partnerships.

The five phases of placemaking
We organised our Learning Hub modules into five phases, so that you can easily find the resources you need for where you are in the placemaking process.

Phase One: Scoping
Start here to learn about the fundamentals of placemaking and identify where you want to drive change.

Phase Two: In Development
In this phase, you will take your first steps in establishing, funding, and resourcing your Pride of Place partnership.

Phase Three: Activation
In this phase, you will build your Partnership Board, recruit an influential Chair, and begin the vital work of engaging and supporting communities in your place.

Phase Four: Established
Once your place partnership is established and has leaders in post, this phase will see you setting a clear vision and strategy, building new long-term partnerships, and taking positive steps to drive meaningful impact.

Phase Five: Sustained
This phase will help you secure a sustainable legacy for your Pride of Place partnership and offer opportunities to share evidence and learning with other placemakers.

Contribute to our modules
Our modules will be continuously updated. Your experience and feedback can help these tools become richer. Contribute to the conversation of best practices in placemaking at the Pride of Place Summit this May or share your perspective with our team today to help us curate our modules.
Where should I begin?
Review our suggested starting points below, and, if you still need help, connect with us for guidance on where best to begin.
Get in touch with the Pride of Place Team
Get support
The placemaking journey is one which requires action, commitment, flexibility, and a strong sense of purpose. Whether you are just getting started, or already working to improve lives in your place, rest assured you are not alone. Colleagues from BITC and our partners in places are on-hand to provide advice, encouragement, and support every step of the way.
Contribute to the conversation
The Pride of Place Learning Hub modules are continuously updated to reflect community learning. Your experience can help these tools become richer. Contribute to the conversation of best practices in placemaking at the Pride of Place Summit this May or get in touch with our team today to help us curate our modules.
The modules being further developed in sessions at the Pride of Place Summit include: Setting Your Vision and Strategy, From Quick Wins to Projects, Defining and Measuring Impact, and Building Long-Term Partnerships.
Where are Pride of Place partnerships already working?
There are Pride of Place partnerships up and running across the UK, and our ambition is to have at least one partnership in every nation and region in the UK, reaching 50 places by 2032.
On the map, you can see where Pride of Place is currently active and which places are in development.
In most cases, the places are run by a Place Lead and a Pride of Place Board. Find out more about what is going on in each place and who is involved by visiting each of the Pride of Place pages.
- Active Place
- Place Coming Soon

Our Pride of Place programme is made possible through partnering with Aviva
Aviva is the first Pride of Place Partner. Working together with BITC, the partnership will build thriving communities by breaking down barriers that impact access to education and employment, improving housing and local facilities, and tackling wider inequalities facing individuals throughout the UK. The work will bring together key local stakeholders in places such as community groups, businesses, and local councils to create a strategic vision for long-term change.