Question 1

Would you mind expanding on why businesses are de-publicising their responsible business activity? Is it a resource issue, in that businesses may have reduced marketing and communication budgets and have therefore prioritised other things to publicise?

Carley Connell · Accepted Answer

For some businesses reduced communications budgets are part of the picture, but there is also a growing sense of caution. Companies want to avoid accusations of over-claiming, and many are choosing to “prove before they promote”. We’re seeing a shift toward quieter, more evidence-based reporting rather than a decline in action.

Question 2

Would you mind expanding on why businesses are de-publicising their responsible business activity? Is it a resource issue, in that businesses may have reduced marketing and communication budgets and have therefore prioritised other things to publicise?

Carley Connell · Accepted Answer

For some businesses reduced communications budgets are part of the picture, but there is also a growing sense of caution. Companies want to avoid accusations of over-claiming, and many are choosing to “prove before they promote”. We’re seeing a shift toward quieter, more evidence-based reporting rather than a decline in action.

Question 3

Would you mind expanding on why businesses are de-publicising their responsible business activity? Is it a resource issue, in that businesses may have reduced marketing and communication budgets and have therefore prioritised other things to publicise?

Carley Connell · Accepted Answer

For some businesses reduced communications budgets are part of the picture, but there is also a growing sense of caution. Companies want to avoid accusations of over-claiming, and many are choosing to “prove before they promote”. We’re seeing a shift toward quieter, more evidence-based reporting rather than a decline in action.

Question 4

Would you mind expanding on why businesses are de-publicising their responsible business activity? Is it a resource issue, in that businesses may have reduced marketing and communication budgets and have therefore prioritised other things to publicise?

Carley Connell · Accepted Answer

For some businesses reduced communications budgets are part of the picture, but there is also a growing sense of caution. Companies want to avoid accusations of over-claiming, and many are choosing to “prove before they promote”. We’re seeing a shift toward quieter, more evidence-based reporting rather than a decline in action.