The King’s Seeing is Believing Visit in London – 2 July 2026

This is an in-person event. Attendance by invitation only.

Audience

• C-suite/Senior leaders

About this event

Led by Andrew Masraf, Global Senior Partner and Chair of the Board at Pinsent Masons, The King’s Seeing is Believing visit in London will bring together senior business leaders to explore how businesses can support social mobility and create meaningful employment opportunities for young people.

This visit is part of Business in the Community’s The King’s Seeing is Believing programme, giving participants first-hand insight into how employer engagement and early intervention in schools can prevent young people from becoming NEET (not in education, employment, or training). As part of a series focusing on youth employment, the visit aims to mobilise action across the UK through BITC’s Opening Doors campaign, which brings organisations together to share learning, shape inclusive recruitment, and create opportunities for those furthest from the labour market.

Across the UK, nearly one million young people aged 16–24 are currently NEET. Research shows that four or more meaningful employer interactions can dramatically reduce the risk of unemployment. The barriers these young people face are often not ability or ambition but access: to advice, role models, workplaces, and the confidence that comes from being welcomed through the door. Business involvement matters—not just for young people’s futures, but for the health of our economy and communities.

During the visit, participants will hear directly from young people, educators, and community partners. The programme will focus on how sustained engagement—from early exposure in schools to mentoring, internships, and collaborative programmes—can create clearer and more inclusive pathways into work.

About The King’s Seeing is Believing programme

The King’s Seeing is Believing programme was established by the then Prince of Wales in 1990. The programme, supported by Salesforce and Linklaters LLP, was born from a simple but powerful belief that the best way to close the gap between the boardroom and the community was to take business leaders out to the communities and, through the power of experiential learning, to inspire and challenge participants. The visits are designed to encourage business leaders to think strategically about the implications for their own businesses and the practical actions that can be taken in response, leading to meaningful and sustained impact for both businesses and communities. To date, over 25,000 business leaders have taken part in the Seeing is Believing programme which has led to many initiatives being set up including Career Ready, Ban the Box and mentoring circles in collaboration with the Department for Work and Pensions

Booking and contact details and further information

• For further information, please reach out to The King’s Seeing is Believing team (SIB@bitc.org.uk)
• Full joining instructions will be sent before the event.

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