The King's Seeing is Believing Impact Report 2025 - Business in the Community

The King’s Seeing is Believing Impact Report 2025

The King’s Seeing is Believing programme Impact Report 2025  shares the impacts and stories that demonstrate the programme’s enduring strength: the ability to forge meaningful connections between business and community and catalyse action at both the individual and organisational level.

The King’s Seeing is Believing Impact Report 2025

Discover how The King’s Seeing is Believing programme connected business leaders to communities in 2025, driving change and positive impact in some of the United Kingdom’s most deprived communities.

The King’s Seeing is Believing programme Impact Report 2025 shares the stories that demonstrate the programme’s enduring strength: the ability to forge meaningful connections between business and community and catalyse action at both the individual and organisational level.

Discover the issues, the challenges and the potential solutions as we travel across the UK with business leaders from a wide range of locations and sectors; those committed to using the power of their business to make a difference in communities.

Download the 2025 Impact Report

Report summary

Over the last year, more than 200 senior leaders participated in 12 visits across the UK, with 80+ percent taking direct action following their experiences. Collectively, they met with more than 300 community leaders, people with lived experience of the issues and other local stakeholders.

From Newport to Brent, Glasgow to Tees Valley, and Coventry to Wisbech, leaders have responded to the barriers they witnessed, including employment, food insecurity, community investment, and youth opportunity, with tangible interventions and long-term commitments.

The impact of these visits goes far beyond the hundreds of thousands of direct funding and donations to frontline community organisations. They have built relationships that have increased volunteering, boosted pro bono support, and delivered sustained long-term partnerships for transformational change.

Report Findings

Common issues identified across the visits include:

  • Poverty and food insecurity
    Persistent challenges in ensuring basic needs are met, especially among families and vulnerable groups.
  • Raising aspirations and widening horizons for children and young people
    The need to broaden young people’s understanding of opportunities available to them and build ambition for their futures.
  • Barriers to skills and employment for disadvantaged groups
    Young people in high-deprivation areas, including those who are NEET (not in education, employment or training) and from ethnic minority backgrounds, facing structural and systemic barriers to work.
  • Youth safety and prevention of exploitation
    Lack of safe spaces and support services puts young people at risk of involvement in gangs, county lines, crime and antisocial behaviour.
  • Expanding the role of community organisations
    Local charities and grassroots initiatives increasingly provide critical support in education, employment pathways, and mental health—but face sustainability and capacity challenges.

Download the report

Download the 2025 Impact Report

Thank you to our strategic partners

We would like to thank our strategic partners Salesforce and Linklaters.

“When businesses and communities come together to solve problems in this way, the ripple effects of these actions reach far beyond a single event. People’s lives are turned around, local initiatives are strengthened, and the role of business is refocused towards a fairer and greener society. We are committed to telling these stories and building on this impact for long-term positive change.” - John Studzinski CBE, Managing Director & Vice Chairman PIMCO, Founder and Chairman of Genesis Foundation, and Chair of The King’s Seeing is Believing Council

Lives are transformed when leaders take action

Business in the Community (BITC) provides a range of opportunities for leaders to immerse themselves in the most pressing social and environmental issues. Together, leaders collaborate to take action and scale up support on the issues that matter the most.

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