Preventing Greenwashing and Unpacking Greenhushing - Business in the Community
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Preventing Greenwashing and Unpacking Greenhushing

Oct 01
Date and time
Tue, 01 October  @  10:00  -  11:30
Price
Free of charge
Location
Online
Audience
Open to BITC members and non-members
Reserve your place

Tue, 01 October 2024  @  10:00  –  11:30

Join this session to understand what greenwashing and greenhushing mean for your Responsible Business agenda.

This is an online event

Audience

This event is open to all Business in the Community (BITC) members. It is aimed at senior practitioners in Sustainability, Marketing and Communications as well as colleagues found in CEO Offices.

About the event

Research shows that the growing cultural and regulatory pressure to avoid greenwashing has led to the rise of its opposite, greenhushing, when businesses intentionally understate their environmental achievements to avoid greenwashing allegations.

This webinar is designed to help professionals in business understand the difference between greenwashing and greenhushing, why they matter and how you can navigate the unique challenges they present. Understanding these trends is crucial for businesses to meet evolving expectations and communicate their sustainability efforts honestly and authentically.

This webinar will empower you to:

  • Use language effectively to avoid both greenwashing and greenhushing
  • Identify and mitigate the risk of greenhushing on your business
  • Learn from best practice examples and gain practical tips on how to strengthen your sustainability strategy

Speakers

We will be joined by guest speakers Tom Fern, Director, Burson and Robyn Swan, Associate Director, Burson. Both are members of Burson’s Sustainability and Social Impact team and have worked with leading global brands on the issues surrounding greenwashing and greenhushing.


Agenda 

10:00 Welcome and introduction from BITC
10:05 Preventing greenwashing: Tom Fern,Burson
10:35 Unpacking greenhushing: Robyn Swan, Burson
11:00 Facilitated breakout discussions
11:25 Close -key takeaways and recommendations

Booking and contact details and further information

  • Contact Jessica Hart, Event Coordinator, BITC for any further questions.
  • Full joining instructions will be sent before the event.

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Details

Date:
Tue, 01 October 2024
Time:
10:00 – 11:30
Cost:
Free of charge
Event Tags:
Website:
https://www.eventbrite.com/e/preventing-greenwashing-and-unpacking-greenhushing-tickets-983729500417?aff=oddtdtcreator

Audience

Open to BITC members and non-members

Event Type

Virtual