Seeing is Believing - Business in the Community

Seeing is Believing

Immersing business leaders in place-based regeneration

Over the last 40 years, Business in the Community (BITC) has worked with its members to tackle some of the most pressing issues faced by local communities across the UK. Today, it is described as “levelling up”, but it has always been part of BITC’s DNA.

Established in 1990 by His Majesty King Charles III, the Seeing is Believing program has played a vital role in shaping BITC’s place-based approach.

Learn more about the Business in the Community place-based approach.

3 results
Reports

The King’s Seeing is Believing Impact Report 2025

The King’s Seeing is Believing programme Impact Report 2025  shares the impacts and stories that demonstrate the programme’s enduring strength: the ability to forge meaningful connections between business and community and catalyse action at both the individual and organisational level.
Reports

Seeing is Believing Annual Review

Learn about how business leaders have been inspired by Seeing is Believing experiences during 2022 to transform businesses and communities across the UK.