Webinar: Member Business Response Forum: Pinsent Masons and Purpose

Webinar –  Monday 13 July

This webinar includes a discussion with Tom Leman, Partner and Liam Wardley, Head of Purpose Transformation, Pinsent Masons.

Pinsent Masons has been on a journey to become purpose-led for a few years. During the COVID-19 pandemic, believing and behaving in a way which aligns to their organisation purpose, one which is a bigger idea than existing only for profit, has enabled them to make decisions quicker and mobilise their people around a big idea. As a result, they have seen the best of their people and the best of their organisation emerge. The true test is how you harness this at the end of the pandemic and don’t go back to the way things were. Pinsent Masons believe that a clear sense of purpose, beyond profit, is vital and will make you resilient going forward.

Tom and Liam were joined by Lauren Costello, Responsible Business Strategy Advisor at Business in the Community (BITC) who manages our Strategy and Purpose partnership. She shared insights from our Responsible Business Tracker, examples of good practice and how BITC can support members as they explore and embed their purpose. 

More about the webinar

As the challenges facing us from COVID-19 become increasingly clear, there has never been a more important time for BITC to bring our members together.

This webinar is part of the twice weekly series of bespoke webinars for you, our members and partners.
Themes for the webinars include:

* supporting communities
* supporting the health and wellbeing of staff
* supporting small businesses.

Find out more and reserve your place on forthcoming webinars