To mark Anti-Slavery Day, Sheffield Business Together and the Chamber of Commerce partnered with City Hearts in October to rally businesses and individuals across the city to donate over 2,000 essential items for survivors of modern slavery, raising awareness, strengthening community ties, and boosting the charity’s local profile.
Restoring dignity and hope to victims of human trafficking
To mark Anti-Slavery Day, Sheffield Business Together and the Chamber of Commerce partnered with City Hearts in October to rally businesses and individuals across the city to donate over 2,000 essential items for survivors of modern slavery, raising awareness, strengthening community ties, and boosting the charity’s local profile.
To coincide with anti slavery day on the 18th of October. Sheffield Business Together, the group of businesses working in support of social mobility and the Chamber of Commerce partnered with City Hearts, a Sheffield headquartered charity, to support hundreds of survivors of modern slavery on their journey to freedom.
From the 1st to the 29th of October, we asked employers and their people to donate new items for care packages that will go directly to men, women, and families immediately after they have been rescued from situations of horrific exploitation.
We made it easy for businesses and their people to get involved by:
Setting up donation points in participating businesses
Establishing four drop-off points across the city
Setting up an online wish list for items where people could directly purchase and donate items to be delivered directly to City Hearts
Results:
15 employers ran workplace collections and other organisations and employers either contributed or shared with their people to allow individual donations online
2,000+ items were donated to City Heart
The campaign has also raised the charity’s profile in the city and connected them with businesses with whom they have started developing a relationship
Sheffield Business Together gained three new business connections and a strengthened relationship with IKEA as a result of the campaign
The campaign also generated media interest with 3 newspaper articles, 1 radio interview, 120 tweets and 14 LinkedIn posts. The campaign also generated media interest with 3 newspaper articles, 1 radio interview, 120 tweets and 14 LinkedIn posts
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