The Responsible Business Map

we believe THE prosperity of business and society is inextricably linked

We believe the prosperity of business and society is inextricably linked. If every individual business strives to be the best it can be in all areas as a responsible business, there will be a positive multiplier effect. This will benefit society, the economy and the environment. If businesses collaborate they can have a greater impact upon key issues than if acting alone.

Business in the Community defines a responsible business as one that puts creating healthy communities and a healthy environment at the centre of its strategy to achieve long-term financial value.

Responsible Business demands purposeful leaders to drive leadership at every
level across the business in order to…
  • Understand where a business is able to have the most impact. Identify those material issues that are of greatest importance to both commercial success and key stakeholders and the long-term benefit to society.
  • Understand how to take advantage of the opportunities brought by digital innovation (e.g. more efficient use of resources, access to new markets). Manage the unintended consequences (e.g. cybersecurity, access to jobs, inequality).
  • Support and empower customers. Embrace the changing nature of work. Deliver products and services that serve society and drive a transparent, inclusive and productive value chain.
  • Move from a ‘do less harm’ approach to one of genuine positive change. Create competitive advantages, meet changing customer needs. Attract, retain and develop the best talent.

Actions and outcomes against each issue

Purposeful Leaders

Future Generations
Outcome
Responsible businesses meet the needs of the present without compromising the ability of future generations to meet their own needs (all SDGs).
Actions

  • Understand where you are able to have most impact by identifying those material issues that are of greatest importance to both commercial success and key stakeholders and the long-term benefit to society
  • Adopt a long-term view of natural and human capital creating a positive legacy to your leadership
  • Base investment decisions on long-term economic, social and environmental sustainability
  • Nurture a generation of responsible future leaders.
Purpose and Values

Outcome
Purpose-led businesses and brands moving from a ‘do less harm’ approach to one where they are a genuine force for positive change, creating competitive advantages, meeting changing customer needs and attracting, retaining and developing the best talent (SDG 8,9,10,16,17).  

Actions

  • Understand and articulate your purpose, conveying why your business exists and the impact it wants to have on the world.
  • Change your business models to reach your purpose.
  • Make sure your purpose guides and informs your commercial strategy, product range, innovation, new ways of working and workplace behaviours.
  • A company’s purpose must be underpinned by its values, which determine the boundaries by which it operates and creates a culture of responsibility.

Governance and Transparency

Outcome
Increased trust in business and enhanced belief in the potential for business to be a force for good. More loyal customers, ensuring licence to operate and increasing brand value. Well-informed decision making and confidence in leaders that contribute to economic sustainability (SDG16,17).
Action

  • As a business leader be inclusive and accountable, balancing short term pressures with longer term resilience.
  • Checks and balances should be robust and strategy and operations transparent. This includes executive remuneration, board composition, accountability oversight, selection of pension funds and payment of the fair amount of taxes in all geographies
  • The highest standards need to be upheld across all operations, especially in countries of weak governance. This should be in line with national legislation wherever you operate, and on issues of public interest, you need to go beyond legislation and usual practices.
  • Base reporting and decisions on data and facts to drive change and build trust.
Policy Engagement

Outcome
Societal problems are resolved better and faster through policy dialogue and multisector partnerships as they generate innovation, play to each partner’s strengths and enable scalability of solutions (SDG 16, 17).
Actions

  • Go beyond compliance and identify solutions that create value for society alongside the wider economic opportunity for your industry. Policy engagement enables you to influence the nature of the rules that govern the market
  • Engage in policy dialogue that upholds the interest of society.
  • Be transparent and proactive in approaching public policy activities and align lobbying with your responsible values
Leadership at Every Level

Stakeholder Collaboration

Outcome
Businesses make informed decisions whilst being transparent and accountable to stakeholders. They co-create new solutions that generate commercial success generating a better relationship and more trust between businesses and the wider society (SDG 9,10,16,17).

Actions

  • Identify and consider your stakeholders and understand how your operations affect them, to find solutions that maximise value for all.
  • Actively identify opportunities to collaborate with a range of stakeholders either across the industry sector or multi-lateral initiatives to solve global issues.
Supply Chain and Human Rights

Outcome
Higher transparency and expectations of responsible business practices across the supply chain, utilising influence to generate inclusive growth while working towards a global decarbonised economy. Resilient supply chains drive growth and prosperity and multiply impact, delivering social and environmental benefits at scale while creating business value. No violations of human rights across your full value chain, with particular attention paid to countries of weak governance (All SDGs).
Action
Use your purchasing power to select and engage suppliers to foster local economic growth, while driving resilience and environmental sustainability.

  • Use your purchasing power to select and engage suppliers to foster local economic growth, while driving resilience and environmental sustainability.
  • Ensure fair sourcing practices that open opportunities for SMEs and social enterprises.
  • Implement robust traceability mechanisms that guarantee visibility throughout your supply chain.
  • Go beyond basic risk management and compliance to protect human rights across and through your supply chain and direct operations.
  • Be aware of the parts of your business that need the greatest attention and integrate human rights policies into every commercial decision.
  • Understand how existing and proposed activities may affect human rights (impact assessment), track performance for improvement and offer grievance mechanisms.
  • Where infringements are found act to ensure mistakes are not repeated and share knowledge to ensure others do not replicate bad practices.

Products and Services

Outcome
Products and services that deliver value and create economic growth
(SDG 9, 12, 14, 15,17).

  • Understand the impacts of your products and services throughout their whole lifecycle. From research and development to disposal and ensure sales practices are ethical.
  • Engage customers and clients in responsible behaviour as well as the information and support provided to them.
  • Re- examine and innovate your approach to designing and delivering products and services in a way that will reduce the impact of resource scarcity on your ability to produce them.
  • Review and, over time, evolve your product portfolio to be fully consistent with your stated organisational/brand purpose.
  • Review and, over time, evolve your product portfolio to be fully consistent with your stated organisational/brand purpose.

WE ARE STRONGER IN NUMBERS

GLOBAL GOALS
TOGETHER WE CAN CHANGE THE WORLD