James Goodall smiles sideways at the camera

James Goodall

Regional Sales Director, Wales and South England,
Enterprise Holdings

Wales Leadership Board

As Enterprise Holdings’ Regional Sales Director of the Wales and South West Region, James Goodall leads a large sales force responsible for corporate, public sector and replacement mobility. The team represents all Enterprise Holdings brands, including Enterprise Rent-A-Car, Enterprise Flex-E-Rent, Enterprise Car Club, National Car Rental, and Exotic Car Collection by Enterprise. The team work with organisations to unlock value and enhance business productivity from ground transportation while exploring the sustainable future of travel.

James joined Enterprise as a Management Trainee in 2004. He has held various positions throughout the UK before moving back home to Wales in 2015. In June 2020, James was promoted to his current position to lead the sales and business development team in the Wales and South West region.

James is originally from Cardiff, and moved back in 2015 with his wife Hayley and their three children: Harrison, Isabelle and Penelope.