Making Work Work
In this, Business in the Community’s (BITC) 40th anniversary year, we launched Making Work Work. This is a high-profile, impactful marketing campaign sharing stories from our members about their positive actions for their people, their communities, and the planet.
Under this one brand, we are seeking to inspire the belief that change is possible as we engage many more businesses to join us.
Phase one of our campaign generated incredible traction and was supported by nine Anniversary Partners. These are Aviva, AXA, Barclays, bp, Diageo, Lloyds Bank, M&S, NatWest, Salesforce.
- 1.9 million impressions
- 123,000 video views
- 80 million adult views for our Out-of-Home campaign
- Six months’ worth of traffic in 2.5 weeks to our Join Us page
- A monthly uplift of 42% on BITC’s website homepage.
Planning is now underway for our next two phases in summer and autumn. We are seeking Making Work Work partners who will add their power to campaign and help us amplify it. Adding your brand and voice will demonstrate your leadership as a responsible business and show the collective power of BITC members that are championing responsible business, corporate responsibility (CR), and environmental, social and governmental (ESG) factors.
You can be involved too
If you are a member of Business in the Community, we would love you to be involved. There are three ways:
- Tier One: 20 places only – no cost
- Tier Two: 10 places – £5k
Find out more about our Anniversary Partners
LLOYDS BANKING GROUP
MARKS & SPENCER
Find out more about our Making Work Work partners
Our autumn out-of-home campaign
Our autumn Out-of-Home campaign will be published in these places.
There are lots of opportunities for members to get involved in this marketing campaign. From sharing the campaign on your own internal or external poster or digital sites through to publications you are producing, we are keen to hear your ideas.
Please complete this short form and a member of the team will contact you.