Orlando Machado - Business in the Community
Orlando Machado smiling in a shirt and suit

Orlando Machado

Global Director of Customer Analytics and Data Science,

Gender Equality Leadership Team

Orlando is Global Director of Customer Analytics and Data Science at Aviva.

Starting his career in academia, he has spent over 20 years helping organisations get value out of their data.

He leads a team of data scientists, statisticians, insight analysts and targeting specialists whose aim is to understand customers better than they understand themselves, learning from vast volumes of data to create relevant and engaging products and experiences.

He is a regular speaker at industry events, and is passionate about the opportunities to use emerging technologies to evolve and transform established industries.

Prior to joining Aviva in 2016, Orlando has been: Chief Data Scientist at MoneySuperMarket, the price comparison website; Head of Customer Insight at dunnhumby, a company at the cutting edge of data science for more than 20 years and; Head of Analytics at Wunderman, one of the world’s largest communications agencies.

Orlando is based in Aviva’s Digital Garage in London’s Hoxton Square, which provides convenient access to hipster-filled cocktail bars and self-facilitating media nodes.

He holds a PhD in Statistics from the University of Warwick.

About Business in the Community’s Gender Equality Leadership Team

Each area of work Business in the Community (BITC) undertakes is led by a group of senior executives who provide strategic guidance and support us in achieving our objectives.

The purpose of BITC’s Gender Equality Leadership Team is to help ensure that women can achieve their full potential at work.

Find out more about BITC’s work on gender.

Business in the Community is creating a skilled and inclusive workforce for today and tomorrow