Peter Westall

Peter Westall

Chief Values Officer,
Midcounties Co-operative

West Midlands Leadership Board

Pete Westall is the Chief Values Officer for The Midcounties Co-operative, and has worked for the society for 30 years. 

Pete is part of the executive team at Midcounties, one of the largest independent consumer co-operatives in the UK. The society is engaged in markets including food, post offices, travel, utilities, pharmacy, funeral care, and childcare. The business is shaped by the Co-operative principles and built on core values of democracy, openness, equality and social responsibility.

As Chief Values Officer, Pete’s role is to ensure co-operative values and principles are at the heart of the society. Pete has a background in both retail and responsible business, and believes all businesses have a responsibility to the communities in which they trade.

Besides his role at Business in the Community, Pete is also a Director of Bright Future, an organisation dedicated to the employment of survivors of modern slavery.  

Outside work he is a keen tennis player, and past Chairman and President at Woodstock tennis club.