Purpose-driven brands

Purpose-driven brands seek to improve society and have a positive impact on people’s lives. They do this through great products and services that people aspire to, and bold marketing campaigns that engage customers in positive change. These are companies making sustainability their real business.

These stories from BITC member companies should inspire you to drive purpose into your commercial activities. It’s good for society, and it's good for business.

Back in August 2016, Dermot took an overdose. A series of events led to him sleeping on the streets of Blackpool and making his way to Manchester where, with the help of several charities, he was able to turn things around.

Sodexo is one of the UK’s largest food services and facilities management companies, with a 34,000 strong workforce in the UK alone. The company has made a commitment to improve the quality of life for all UK staff with a target of reaching 68% employee engagement by 2025.

As part of their flagship goal to make Heathrow a great place to work, the Heathrow Employment & Skills Academy continues to help businesses operating at the airport with recruiting and retaining local residents. To meet its goal of making Heathrow a great place to work, the Academy set about building the business case among its 400 Team Heathrow businesses for Good Work for All.

Key contact

Catherine Van Loo
Corporate Adviser

T: 0207 566 8677