Purpose-driven brands

Purpose-driven brands seek to improve society and have a positive impact on people’s lives. They do this through great products and services that people aspire to, and bold marketing campaigns that engage customers in positive change. These are companies making sustainability their real business.

These stories from BITC member companies should inspire you to drive purpose into your commercial activities. It’s good for society, and it's good for business.

Nationwide used a longstanding charity partnership to create a specialist service for customers with cancer, improving its support to vulnerable customers, increasing its reputation and improving employee engagement.

The challenge | What they did | The impact

A partnership between GSK and Save the Children has led to the development of new products, such as chlorhexidine antiseptic gel for cleaning umbilical cords, which are improving child health in the developing world.

The challenge | What they did | The impact

Veolia has gone through transformational change to convert from a waste management company to a resource management company.

The challenge | What they did | The impact


Key contact

Charlotte West
Director, Marketplace

T: 020 7566 8798




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