Business in the Community defines a responsible business as one that puts creating healthy communities and a healthy environment at the centre of its strategy to achieve long term financial value.
Responsible Business demands purposeful leaders to drive leadership at every level across the business in order to:
- Understand where a business is able to have most impact by identifying those material issues that are of greatest importance to both commercial success and key stakeholders and the long-term benefit to society
- Understand how to take advantage of the opportunities brought by digital innovation (e.g. more efficient use of resources, access to new markets) as well as manage the unintended consequences (e.g. cybersecurity, access to jobs, inequality)
- Support and empower customers, embrace the changing nature of work, deliver products and services that serve society and drive a transparent, inclusive and productive value chain
- Move from a ‘do less harm’ approach to one where they are a genuine force for positive change, creating competitive advantages, meeting changing customer needs and attracting, retaining and developing the best talent
The Business in the Community Responsible Business Map
The Responsible Business Map identifies the key issues businesses need to address to achieve long-term financial value, enabling both society and the planet to thrive. The Map also explains the actions and outcomes which BITC expects businesses to aim for against each issue. As the Map helps companies to navigate and contribute to the SDGs, it has a time horizon of 2030, in line with the delivery of the goals.