The Gender Equality Award: Accenture

Finalist for Business in the Community’s Gender Equality Award 2019.

Accenture: Using technology to attract female talent among graduates

  • 50/50 gender balance is the target
  • 54% gender diversity for entry-level recruitment in last year – up from 49.1%

Accenture has a simple, if ambitious, target when it comes to gender equality in its workforce. By 2025, it wants to have as many women working in the business as men.

As part of this effort, the global consulting and technology business aims to reach 40% female new hires, promote its largest percentage of women to managing director level to at least 25% worldwide by 2020, and increase the overall gender diversity of its leadership team.

The gender diversity of all entry-level recruitment has increased from 49.1% to 54% in the past year. Much of this success is down to Accenture sponsoring 24 university women’s societies, as well as Europe’s largest women-in-STEM (science, technology, engineering and maths) event.

Women are still comparatively underrepresented in the technology industry. Just 17% of the workforce is female1. So, the business has created a multi-channelled strategy using technology, such as sensory booths at university events, for example, to draw on female talent and make them interested in a career in technology. Between 2017 and 2018, 4,762 women registered for Accenture-supported events, with female registration increasing by 55.7% and 16.7% more women attending in the past year.

The company makes unconscious bias training compulsory for all decision-making executives, and its gender network sees men and women work together on equality issues at work.

  1. Recruitment International

Unless otherwise stated information in this impact story has come from Accenture.