Jane Ashcroft CBE - Business in the Community
Jane wearing a red spotted blouse, smiles towards the camera

Jane Ashcroft CBE


Helping Hands Homecare
Business in the Community Board of Trustee Directors

Jane Ashcroft CBE previously served as CEO of Anchor from 2010 to July 2022. As the largest provider of housing and care for older people in England, Anchor provides services to over 65,000 older people through a workforce of 10,000 colleagues across the country. Prior to Anchor she held senior corporate services positions at Bupa and Bromford Housing Group.

She currently serves as Chair of both Helping Hands Homecare, and GoodGym, a non-profit organisation that fosters a community of people who get fit through doing good in their communities.

Jane has also previously held a number of roles with representative bodies, including as Chair of Care England and Vice Chair of the National Housing Federation. She was also a founder and Vice Chair of Associated Retirement Community Operators, representing the growing market for retirement village provision in the UK, and was a founder Trustee of The Silver Line, a 24-hour helpline for older people dedicated to eradicating loneliness.

Jane is a Fellow of the Chartered Governance Institute and was awarded a CBE for services to older people in the 2013 New Year Honours.

Jane joined the Business in the Community (BITC) Board as a Trustee with responsibilities for safeguarding in November 2021.