Who Cares? Business in the Community and Ipsos research reveals the great workplace divide - Business in the Community

Who Cares? Business in the Community and Ipsos research reveals the great workplace divide

Business in the Community, The Prince’s Responsible Business Network, and Ipsos has today published new research which found that nearly six out of ten women (58%) say caring responsibilities have stopped them applying for promotion or a new job, and one in five (19%) have left a job because it was too hard to balance work and care.

The research also found that while 35% of all adults, and 44% per cent of working adults, have caring responsibilities, they are not spread equally. Women account for 85% of sole carers for children and 65% of sole carers for older adults. More people from ethnic minority backgrounds (42%) have caring responsibilities than from white backgrounds.

Ipsos and BITC interviewed a representative sample of 5,444 people across the UK to better understand contemporary attitudes and experiences around combining paid work and care. Although 94% agreed that caring responsibilities should be spread equally, 52% of women who are joint carers say they do more than their fair share—with only 30% of men admitting they do less.

Only 27% of people believe men and women are treated equally in the workplace and one in five men (20%) said caring had stopped them from applying for promotion or a new job, compared to the much higher percentage for women.

The impact of caring responsibilities on workplace progression is greatest on women, who are twice as likely than men to work part-time, and on lower-paid workers and shift workers, who find it more difficult to take time off during the day at short notice.

Is flexible working a myth?                                             

Despite the focus on more flexible working during the pandemic, more than 50% of people would not feel comfortable asking to work flexibly when applying for a job and 43% say there is still a stigma around the subject. More than one in three respondents (35%) believe flexible working blocks career progression, with fewer than one in five (17%) having asked their employer to work flexibly.

The research suggests that employers may not always share these attitudes – 80% of people who made formal flexible working requests had them accepted.

Is there a low pay trap?

Three out of four people (75%) earning £26,000 a year or more said they felt supported by their employer in managing caring responsibilities for children, but that dropped to 50% for those earning less. More than one in four (28%) of those working shifts said they did not feel supported by their employer, compared to 10% of those working regular office hours.

Is there a care divide?

Women make up over half of the lone carers for all groups, including 85% of lone carers for children, 54% of lone carers for working age adults, and 65% of lone carers for older adults. People who care for older adults (68%) are less likely to feel supported than those with childcare responsibilities (78%) or caring for working age adults (77%).

Eight percent of carers identify themselves as ‘sandwich carers’, looking after both children and older adults at the same time.

Almost half (46%) of current workers have had childcare responsibilities come up ‘during the working day’ and 52% of women, compared to 42% of men, say their day job has been interrupted because of this. More than one in three women (37%) said other caring responsibilities had come up, compared to 31% of men.

What can employers do?

There is strong support for employers to take the lead and 70% of carers believe that business and government leaders need to increase their commitment to supporting gender equality in the workplace. Employers should do more to support flexible working by providing information on the type of options available – 67% said this was among the most convincing ways of demonstrating their commitment – and how their culture supports this.

But the focus should be on educating women and men about how they can balance work and caring responsibilities; at present, more men (22%) than women (15%) did not feel supported at work, and 57% agree that men are less likely to be supported at work with their childcare responsibilities. Among those who agreed that men are less likely to be supported with childcare, priorities for improvements included flexible working being promoted to men and women (70%), challenging the stigma around male care givers (46%), and offering longer paid time off for new fathers (36%).

What is the call to action?

The research project by Ipsos and BITC is one of the largest of its kind in recent years, combining extensive quantitative research with focus groups to gain more detailed insight.

BITC has launched a ‘Who Cares?’ campaign, calling on employers and policy makers to transform the way they think about combining paid work and care, including equal parental leave for birth and non-birth parents. The four key recommendations for employers are:

  • Consider caring the norm, not the exception
  • Champion equitable access to care for all genders in your policies
  • Foster a culture that supports men to care
  • Target men for flexible working

Charlotte Woodworth, Gender Equality Campaign Director at BITC, said:

“Employers and policy makers need to understand that caring, for children and others, is a routine part of many people’s lives, and adjust working cultures to better support this. Otherwise, we will continue to see working carers, particularly women and people from Black, Asian, mixed race and other ethnically diverse backgrounds, pushed down and in some cases out of the workforce.

“Flexibility is key, thinking not just about where work is done, but also when. We need to move past old fashioned ideas about 5 days a week, 9 – 5, in one location and support everyone to craft a better work life balance, that doesn’t see some people penalised because they can’t work in a certain way.

“But helping women do it all will only get us so far – we must also ensure men are given the opportunity to care. We need to overhaul out-of-date policies that presume only women want to take time out to look after the kids. The government should support employers to offer stand-alone, subsidised paternity leave, in keeping with most people’s beliefs that people of all genders should be supported to care.”

Kelly Beaver, Chief Executive of Ipsos UK, said:

“A record number of women are in paid work in the UK, and they make up nearly 50% of the workforce, but our research shows that many feel they are held back in their careers by caring responsibilities which are not shared evenly. The majority of those we surveyed believe that more of this responsibility should be shared equally, irrespective of gender, and that employers have a key role in making flexibility at work the rule not the exception.

This research is invaluable in helping employers and policy makers to respond to the increasing demand for a more flexible approach to working and I am proud that at Ipsos we are leading the way, for example all our UK employees are offered equal paid maternity and paternity leave, because we firmly believe that the responsibility of raising a child should not be determined by your gender.”



  1. Read the full Who Cares? report here.

Technical Note:

Ipsos UK carried out a survey in collaboration with Business in the Community to understand people’s attitudes and experiences of balancing work and care. The survey was carried out with a representative sample of 5,444 adults aged 16 and over from across the United Kingdom. This includes 2,725 women and 2,608 men. Of the total sample, 2,991 adults aged 16 over were working full-time or part-time and 1,837 people had at least one caring responsibility for children or adults. The fieldwork took place between 11-17 November 2021.

For further information, please contact Aoife Butler Nolan, Head of Media, Public Affairs and Policy on 07702 903 216.