Fiona Adshead - Business in the Community
Fiona Adshead in brown jacket smiles at the camera

Fiona Adshead

Independent Wellbeing, Sustainability and Public Health Advisor

Wellbeing Leadership Team

Fiona is an independent expert advisor on wellbeing, sustainability and public health. Formerly she was Bupa’s Chief Wellbeing and Public Health Officer, responsible for leading global commercial strategy on workplace health and wellbeing, prevention, behaviour change, partnerships, and sustainability, catalysing action on improving the health of Bupa’s people and customers.

Before joining Bupa, Fiona was a Director at PwC consulting on health and sustainability. For five years, she was Deputy Chief Medical Officer and Director General in the UK government responsible for health improvement and health inequalities followed by being Director of Chronic Disease and Health Promotion at the World Health Organisation.

She is a high-profile wellbeing and public health leader with a track record of reframing thinking and developing innovative strategy and programmes at the heart of business and government. She has wide-ranging experience of working with business leaders, global companies and organisations, such as Business in the Community (BITC), WEF and WBCSD on wellbeing and sustainability issues. With extensive experience of working with the World Bank, European Commission and other international agencies.

Fiona is an international adviser to the Royal College of Physicians, a visiting Professor at UCL and the Chinese University of Hong Kong. She is a Senior Associate at Cambridge University’s Sustainability Leadership Programme, where she teaches regularly. Fiona is a member of British Land’s Sustainability Advisory Panel, Marks and Spencer’s Sustainable Retail Advisory Board and the What Works on Wellbeing Advisory Panel.

Fiona is a Chair of the UK Health Forum and a trustee of the London Sustainability Exchange. 

About Business in the Community’s Wellbeing Leadership Team

Each area of work Business in the Community (BITC) undertakes is led by a group of senior executives who provide strategic guidance and support us in achieving our objectives.

The purpose of BITC’s Wellbeing Leadership Team is to build a movement that is committed to positioning health and wellbeing as strategic boardroom issues with a particular focus on mental health; driving collective action through evidence-based, practical solutions.

Find out more about BITC’s work on wellbeing