Becoming an Age Friendly Employer

This Business in the Community (BITC) toolkit on becoming an age friendly employer toolkit explains the actions businesses can take through the lens of five evidenced based areas.

  • Age inclusive cultures.
  • Career development.
  • Flexible working.
  • Health and wellbeing.
  • Inclusive recruitment.


Skilled multigenerational teams

Today there are five generations in the UK workforce, working side by side. This includes over 10 million over 50s, a third of the total. 1 By the mid 2030s, half of all adults in the UK will be over 50.2 It is a culturally diverse workforce too. We have the potential to tap the vast benefits of this diversity by building inclusive workplaces. Workplaces where people can be their true selves every day. Whatever their age, background or experience. This toolkit tells you how.

Diversity is good for business. Age diversity offers the potential for skilled multigenerational teams with retained knowledge and experience. This promotes reduced costs and increased productivity. And also supports an improved customer experience and a stronger brand. Drawing on case studies and examples of best practice, businesses can use this guide to create a diverse and inclusive culture. This will capitalise on the skills and experiences of all your people, whatever their age.

Analyse your age profile

Our accompanying toolkit, Getting Started on Age: From Data to Action, can help you analyse the age profile of your workforce as a first step to building your action plan.

BITC’s work on Age

By managing generational differences, businesses can benefit from having a more engaged workforce. A workforce which values and understands marketplace diversity including client trends and habits.

BITC wants to support businesses on their age-friendly journey. We can help businesses identify the age inclusion challenges they face. We can then provide the advice and support needed to drive action and build age inclusion into their workplaces. 

Read more about BITC’s Age agenda.


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Business in the Community is helping create a skilled and inclusive workforce for today and tomorrow.