AXA: prioritising people - Business in the Community

AXA: prioritising people

How AXA Health created powerful intuitive digital tools to aid employees to discover their wellbeing status.

While people, in general, understand good wellbeing, they don’t always understand their own unique situation. By supporting employees to realise their personal situation, employers can also build a picture of the total health risk burden in the workforce and the value of investing in wellbeing.

The logo for AXA. A blue square with AXA in capital letters with a right line.

About the company

AXA Health is transforming and building on its insurance and occupational health services and supporting organisations’ broader health and wellbeing needs.

The issue

In wellbeing, a shared problem for employers and employees is understanding what does good look like? How can an individual understand their priorities and how can an employer understand the value of improved wellbeing?

What the company did

AXA Health created the AXA Health Age Calculator and Mental Wellbeing Assessment, powerful intuitive digital tools to aid employees to discover their wellbeing status and appreciate where change could have an impact.

Amongst setting the right culture and environment, companies must empower individuals to proactively own and better understand their health.

Tracy Garrad

If their health age was higher than their actual age, guided actions were offered to make improvements. To achieve better mind health, AXA drew from an extensive science base to create a relatable question set that really helped people understand what good mental wellbeing looked like and how to achieve it. 

Better health outcomes and value

Improved self-awareness and strong data insights created the basis for a much more effective intervention programme and informed wellbeing strategy. Working with clients, AXA Health was able to target solutions such as counselling and coaching, with great results.

Impacts and outcomes

  • Improved engagement
  • Positive culture
  • Clarity of value for investment
  • VOI (Value on Investment ) up to 6:1

How Business in the Community (BITC) helped AXA

AXA Health endorses the BITC Workwell Model as a great approach with clients because it calls out the critical success factors in any wellbeing programme such as leadership and management buy-in.  

The importance of holistic health and wellbeing strategies

A collection of small people forming an upward facing arrow shape

This case study is part of the suite featured in our report, Prioritising People: unlock the value of a thriving workforce. Download the report to understand the Economic Value Proposition (EVP) for placing employee wellbeing at the heart of your organisation. Learn how this can positively impact business, families and society and how to select a portfolio of health and wellbeing investments.
Also available are case studies from BITC members  *BT *Costain *Heathrow *National Grid and *Mercer